Before you start with actual CRM implementation, it always starts with defining your vision involving various stages further. Working and implementing CRM is not always easy. Here we will discuss on some major factors that are taken pretty much important in defining vision by Microsoft Dynamics CRM Consulting in India.
1. “Why” CRM?
First of all, you should have proper idea about current state in defining CRM vision. Once you are sure on current state then you will know about WHY.
Why CRM implementation is effective? You would also know about problems; which issues you need to address. Lastly, you would get to know about business drivers?
- System Consolidation
In case, your team uses multiple systems to store or retrieve data then it create inefficiencies for customers and team both.
- Data Standardization
If there is lack of standardization then data search and data usage would be difficult.
- Data Integration
The next step is to check data accuracy and latest data sets. You should also know about some refined process to clean your data.
- Data Analytics
Now think for a while about data collection to a single place. Is data collection is time consuming? In daily life, organization collects lots of data from customers. This is necessary to organize or analyze data in proper way for better decision making.
- Effective Collaboration
Do sales align with marketing properly? You should also know about operations, customer services and engineering. Do people actually know about their job profile or they are moving towards wrong direction.
- Customer relationships
This is the most important step where you should know about your relationships with customers and your actual client base.
- Sales Forecasting
This is most uncertain factor where team has to work on sales forecasting to inform higher authorities about actual business profits.
- Management strategy
Only effective management strategy can actually help you with positive business deals at lower costs and maximum profits.
- Be Competitive
Always study on your competitors and their upcoming products. You should know about their market cover and how they affect your business.
2. Technology should not be your primary concern
This is the most crucial point as before deciding on technology, you should study on business needs and problems first. Based on your observations, you could find your opinion on technology. If you are still not sure then it is always better to take help from leading Dynamics CRM consultants India.
3. Stay aligned with your vision
The importance of defining your vision is to provide a ‘north star’ to guide you in all other steps (selecting a partner, implementation, training, user adoption, etc)…we all know it can be easy to get off track.
We have already discussed on major factors that will help you in defining CRM vision. This is easy to get off track, so you should always stay aligned with your vision for effective business results at the end.